Vayana Network lacked a unified digital platform to support seamless communication between dealers and vendors. The absence of a structured system led to manual errors, slow transactions, and declining customer satisfaction-hindering operational efficiency and growth.

Challenge

Design and develop a responsive, user-friendly web application that simplifies trade financing, fosters dealer-vendor collaboration, and provides a seamless digital experience for users aged 30-55.

Project Goal

Vayana Network is on a mission to accelerate supply chain growth by making trade credit more accessible and affordable for every participant in the ecosystem.

We conducted in-depth stakeholder interviews, user surveys, and usability tests to identify the core needs and challenges faced by dealers and vendors.

User Research

<ul><li>Mahendra (Dealer) - Age 35, tech-savvy, manages multiple vendors, seeks efficiency.</li><li>Shah Mobile (Vendor) - Age 40, cautious, values security and simplicity.</li></ul>

User Personas

Comprehensive journey maps were created to visualize critical touchpoints, uncover friction areas, and inform design strategy.

User Journey Mapping

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High-Fidelity UI Designs

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Increased User Engagement

Higher Transaction Volume

Improved Customer Retention Rate

Reduced Time-to-First-Transaction

Optimized System Uptime & Responsiveness

Establish a secure and efficient channel for dealer-vendor interactions.

Improve Communication

Automate key workflows to reduce manual errors and speed up processes.

Streamline Transactions

Equip users with tools to manage orders, documents, and business relationships.

Enhance Collaboration

Design with usability in mind for a wide age demographic (30-55 years).

Increase Accessibility

Build a robust, secure platform ready to scale with business growth.

Ensure Scalability & Security

Duration

Screens Designed

Interactive Prototypes

Go-to-Market Products

Intuitive Dashboard 

Seamless dealer-vendor interactions.

Anchor Management System 

Simplified, guided process for both dealers and vendors.

4-Step Loan Completion Flow 

Dedicated support throughout the user experience.

Assistance System

Modular and scalable for future iterations.

Design System

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As a startup fresh from its angel funding round, Nimbbl approached us to build its entire platform from scratch. The initial goal was to develop a meta payment gateway-a routing layer enabling merchants to dynamically choose between multiple integrated payment gateways. Midway, the vision evolved to include an ultra-fast checkout experience, focused on minimizing user input during transactions. Additional challenges included: &nbsp;<ul><li>Documenting the payment gateway integration process for merchants.</li><li>Designing onboarding tools and internal interfaces for the back-office team.</li><li>Ensuring platform scalability to handle high transaction volumes.</li><li>Delivering reusable UI kits for easy integration with e-commerce platforms like Magento, Shopify, and WordPress. &nbsp;</li></ul>

Build a robust, scalable payment platform that supports one-click checkout, reduces friction in online transactions, and provides seamless merchant onboarding and integration capabilities.

Nimbbl empowers businesses of all sizes with a one-click checkout experience that simplifies payment operations. With a unified integration for all major payment methods and technologies, Nimbbl is redefining speed and ease in digital transactions.

<ul><li>UI/UX Design&nbsp;</li><li>Interaction Design&nbsp;</li><li>Design System&nbsp;</li><li>Prototyping&nbsp;</li><li>Development &nbsp;</li></ul>

Services Provided

We collaborated closely with the founding and product teams to shape a product vision that blended speed, security, and scalability. This involved:&nbsp;<ul><li>Competitive analysis of existing payment gateways</li><li>Workshops with developers and merchants&nbsp;</li><li>Prototyping and testing checkout flows for minimum input friction</li></ul>

User Research & Strategy

<ul><li>Modular design for scalability&nbsp;</li><li>Back-office interface for onboarding and transaction management&nbsp;</li><li>Developer-friendly integration flow documentation &nbsp;</li></ul>

Platform Architecture

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High-Fidelity UI Screens

92% increase in customer satisfaction with faster transactions

20% higher conversion and lower cart abandonment rates

99% seamless integration with existing systems

Drastically reduce steps in the payment process to enhance customer experience.

Enable One-Click Checkout

Allow merchants to dynamically route payments through various gateways.

Build a Meta Payment Router

Create user-friendly back-office tools and integration documentation.

Simplify Merchant Onboarding

Architect the platform for high-volume transaction loads.

Ensure Scalability

Provide integration kits for Magento, Shopify, WordPress, and more.

Support Popular E-commerce Platforms

1650

Products Designed

Optimized to reduce user effort and input.

One-Click Checkout Flow

Dynamic gateway selection per transaction.

Payment Routing System

Tools for onboarding, support, and analytics.

Back-office Dashboard

UI kits compatible with Magento, Shopify, WordPress.

Integration Kits

Built for consistency, reusability, and scale. &nbsp;

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One-Click Checkout

Exlygenze needed a comprehensive digital platform that could:<ul><li>Streamline employee engagement initiatives.</li><li>Offer separate yet interconnected interfaces for both employees and admin users.</li><li>Deliver a responsive web application and mobile app optimized for usability and engagement.</li><li>Present a modern, social-friendly interface to promote interaction and participation.</li></ul>

<ul><li>Build an intuitive, scalable, and user-centric web application for internal HR operations.</li><li>Create independent yet cohesive dashboards for employees and administrators.</li><li>Design a mobile-first experience that reflects modern engagement trends.</li><li>Ensure seamless accessibility across multiple devices and screen sizes. &nbsp;</li></ul>

Exlygenze is a leading provider of employee engagement services focused on enhancing morale, motivation, leadership development, and retention. Their innovative solutions help organizations build stronger teams and create a positive, productive work environment.

Developed comprehensive wireframes for both employee and admin panels to visualize user journeys and interaction flows.

Collaborative Wireframing

Focused on delivering responsive design that performs optimally on both desktop and mobile devices.

Mobile-First Mindset

&nbsp;Created over 15 interactive prototypes to iterate quickly based on client feedback and usability testing.

Agile Prototyping

Established a robust UI Style Guide to ensure visual consistency across all modules and future scalability.

Design Consistency

86% increase in employee engagement.

49% growth in leadership development and training participation.

25% improvement in employee retention rates.

Develop 750+ custom-designed screens covering various employee and HR workflows.




Build 15+ interactive prototypes for real-time testing and stakeholder feedback.

Deliver both web and mobile applications with a unified design language.

Establish a UI Style Guide for scalable and consistent visual design.

 Interactive Prototypes

No. of Products Designed

Exlygenze partnered with flowX to design and develop a fully responsive web application that empowers employees and HR teams to efficiently manage internal activities, improve engagement, and foster a thriving workplace culture. With a highly scalable platform, the solution offers seamless interaction for both employees and administrators.

Clean, intuitive interfaces for employee self-service and HR management.

Social-friendly elements such as interactive dashboards, recognition features, and communication modules.

Scalable architecture for easy integration of new features and workflows.

Visually engaging UI aligned with Exlygenze’s brand identity.

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The existing insurance broking system was outdated, inefficient, and not user-friendly, causing frustration across its diverse user base:<ul><li>Complex navigation led to productivity losses for brokers, agents, and insurers.</li><li>The interface lacked accessibility features for users aged 25 to 60.</li><li>Manual processes resulted in higher error rates and operational delays.</li><li>System scalability was limited, unable to support growing user demands.</li></ul>

<ul><li>Design and develop a&nbsp;modern, responsive web application that enhances usability and streamlines insurance broking operations.</li><li>Deliver an intuitive interface that serves the needs of brokers, insurers, and agents across all age groups.</li><li>Automate complex workflows and reduce operational inefficiencies.</li><li>Ensure scalability, data security, and long-term system sustainability. &nbsp;</li></ul>

Aditya Birla Insurance Broking Limited (ABIBL) specializes in providing comprehensive insurance broking and advisory services across retail and corporate solutions. With a strong presence across India, South Asia, the Middle East, and South-East Asia, ABIBL delivers integrated solutions for companies, individuals, and re-insurance partners, combining global reach with deep local expertise.

<ul><li>Conducted&nbsp;stakeholder interviews, user surveys, and usability tests to capture the needs and frustrations of all user groups.</li><li>Identified key pain points in current workflows and opportunities for process improvement.</li></ul>

User Research & Discovery

<ul><li>Broker Ajay (35): Tech-savvy, manages multiple clients, values speed and efficiency.</li><li>Insurer Reema (50): Risk-averse, prioritizes data integrity, favors simple processes.</li><li>Agent Karan (28): Industry newcomer, requires guidance, seeks intuitive interfaces.</li></ul>

<ul><li>Mapped end-to-end user journeys for brokers, agents, and insurers.</li><li>Highlighted friction points, opportunity areas, and touchpoints for optimization.</li></ul>

<ul><li>Designed over&nbsp;1500+ screens across all user flows and system modules.</li><li>Delivered&nbsp;50+ interactive prototypes for real-world testing and stakeholder validation.</li></ul>

Wireframing & Prototyping

<ul><li>Iterative feedback sessions ensured alignment with business goals and user expectations.</li><li>Agile design sprints facilitated continuous refinement.</li></ul>

Collaborative Design Iterations

High user adoption and retention rates across brokers, insurers, and agents.

Positive user satisfaction and ongoing feedback.

Measurable improvements in operational efficiency and productivity.

Significant reduction in data entry errors and improved accuracy.

Optimized system uptime, performance, and responsiveness.

Build a user-friendly, accessible, and visually engaging interface for diverse age groups (35-60).

Improve User Experience

Automate manual tasks, minimize errors, and boost productivity.

Enhance Efficiency

Drive widespread adoption through comprehensive training and onboarding.

Increase Adoption

Create a flexible architecture that adapts to evolving business requirements.

Safeguard seamless data migration, security, compliance, and long-term data accuracy.

Maintain Data Integrity

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Fully responsive, cross-platform experience for web and mobile.

Responsive Design

&nbsp;Intuitive menus and workflows tailored to each user type.

Simple Navigation

Clear CTAs guiding users through insurance processes.

Prominent Calls-to-Action

Dashboards displaying real-time analytics and actionable insights.

Data Visualization

Automated task handling and simplified complex operations.

Streamlined Workflows

To address user needs, technical requirements, and business objectives, flowX delivered:

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Traditional credit systems heavily favor borrowers with established credit histories, leaving millions of small manufacturers, retailers, and individuals without access to affordable credit. This exclusion has hindered financial inclusion, limited entrepreneurship, and slowed MSME sector growth. QistonPe aimed to eliminate these barriers through innovative technology and user-centric design.

<ul><li>Design and develop a&nbsp;modern, responsive, and intuitive loan application platform.</li><li>Simplify credit application processes for individuals, small businesses, and lenders.</li><li>Leverage technology to deliver real-time credit scoring and secure digital transactions.</li><li>Enhance overall user experience to drive adoption, engagement, and satisfaction.</li></ul>

QistonPe is India's most advanced credit gateway, bridging the gap between brands, lenders, retailers, and consumers. In a country where credit accessibility remains a significant hurdle, QistonPe is transforming the financial landscape by making affordable credit accessible to underserved individuals and businesses, fueling economic growth and promoting financial equality.

<ul><li>Mapped comprehensive user journeys for individuals, small business owners, lenders, and retailers.</li><li>Identified friction points, opportunities, and key decision moments to optimize user flows.</li><li>Focused on streamlining complex loan application processes into simple, guided experiences.</li></ul>

<ul><li>Delivered&nbsp;90+ high-fidelity screens covering all core platform features within 45 days.</li><li>Conducted iterative design reviews with stakeholders to ensure accuracy, functionality, and alignment with business goals.</li><li>Focused on accessibility, simplicity, and performance across desktop and mobile devices. &nbsp;</li></ul>

Rapid Prototyping & Agile Design

Average session duration exceeding 10 minutes with 3+ sessions per user per month.

User Engagement

₹50,00,000+ per approved loan.

Average Loan Size

&nbsp;Over 80% of applicants receiving credit approval.

Credit Approval Rate

Reduced credit processing time by 30% within 6 months of launch.

Processing Time Efficiency

Reach over 1 million underserved individuals and businesses with affordable credit options in 18 months.

Increase Credit Accessibility

Integrate AI-powered risk assessment to maintain a default rate below 5% within 12 months.

Reduce Credit Risk

Achieve a customer satisfaction score of 90%+ within 6 months through intuitive design and seamless functionality.

Enhance User Experience

 Duration

 Screens Designed

Borrowers, lenders, and retailers can track credit applications, loan status, transaction history, and financial reports.

Personalized User Dashboard

AI-powered credit scoring and risk assessment allow for instant, data-driven credit decisions.

Real-time Credit Scoring

Intuitive step-by-step loan application and management process for both businesses and individuals.

&nbsp;Cross-platform compatibility ensuring a seamless experience on all devices.

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Loan Management System for Dealers and Vendors

While TMIBASL excels at providing integrated risk solutions, they faced several challenges with their existing systems:<ul><li>Complex and fragmented workflows made insurance management difficult for brokers, insurers, and clients.</li><li>Manual processes resulted in inefficiencies, increased costs, and potential for errors.</li><li>Lack of real-time data and analytics limited the ability to make informed, data-driven decisions.</li><li>The system struggled to scale with growing data volumes and expanding client bases. &nbsp;</li></ul>

<ul><li>Design and develop a modern, responsive, and user-friendly web application for brokers, insurers, and their clients.</li><li>Streamline insurance policy management, claims processing, and renewals into a single unified system.</li><li>Improve real-time data accessibility and empower stakeholders with actionable insights.</li><li>Increase operational efficiency through automation and intuitive interface design.</li></ul>

TMIBASL is a trusted one-stop risk solutions provider, delivering peace of mind to businesses while allowing them to focus on growth and long-term success. By minimizing risk and uncertainty, TMIBASL empowers brokers, insurers, and clients with comprehensive insurance management solutions designed to meet the evolving demands of the insurance industry.

<ul><li>Analyzed the complete user journeys of brokers, insurers, and clients to identify bottlenecks and inefficiencies.</li><li>Mapped key interaction points across policy management, claims, renewals, and reporting.</li><li>Simplified complex insurance workflows into guided, intuitive digital processes.</li></ul>

<ul><li>Delivered&nbsp;200+ high-fidelity screens designed for maximum usability across all modules.</li><li>Conducted&nbsp;interactive prototype reviews (3+ prototypes) to gather client feedback and fine-tune user flows.</li><li>Focused on accessibility, responsive design, and cross-device consistency</li></ul>

Our Work

Vayana Network

Nimbbl

Exlygenze

Aditya Birla Insurance Brokers Limited

Qiston Pe

TATA Motors Insurance Brokers & Advisory

Mswipe BBPS

FluxT

Raheja Lunaris