Aditya Birla Insurance Brokers Limited

Aditya Birla Insurance Broking LimitedDigital Insurance Broking Platform

Project Overview

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Duration

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Screens Designed

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Interactive Prototypes

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No. of Products Designed

About Aditya Birla Insurance Broking Limited

Aditya Birla Insurance Broking Limited (ABIBL) specializes in providing comprehensive insurance broking and advisory services across retail and corporate solutions. With a strong presence across India, South Asia, the Middle East, and South-East Asia, ABIBL delivers integrated solutions for companies, individuals, and re-insurance partners, combining global reach with deep local expertise.

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Challenge

The existing insurance broking system was outdated, inefficient, and not user-friendly, causing frustration across its diverse user base:

  • Complex navigation led to productivity losses for brokers, agents, and insurers.
  • The interface lacked accessibility features for users aged 25 to 60.
  • Manual processes resulted in higher error rates and operational delays.
  • System scalability was limited, unable to support growing user demands.

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Project Goal

  • Design and develop a modern, responsive web application that enhances usability and streamlines insurance broking operations.
  • Deliver an intuitive interface that serves the needs of brokers, insurers, and agents across all age groups.
  • Automate complex workflows and reduce operational inefficiencies.
  • Ensure scalability, data security, and long-term system sustainability.
     

Key Objectives

Improve User Experience

Build a user-friendly, accessible, and visually engaging interface for diverse age groups (35-60).

Enhance Efficiency

Automate manual tasks, minimize errors, and boost productivity.

Increase Adoption

Drive widespread adoption through comprehensive training and onboarding.

Ensure Scalability

Create a flexible architecture that adapts to evolving business requirements.

Maintain Data Integrity

Safeguard seamless data migration, security, compliance, and long-term data accuracy.

Success Metrics

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High user adoption and retention rates across brokers, insurers, and agents.

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Positive user satisfaction and ongoing feedback.

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Measurable improvements in operational efficiency and productivity.

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Significant reduction in data entry errors and improved accuracy.

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Optimized system uptime, performance, and responsiveness.

Our Approach

User Research & Discovery

  • Conducted stakeholder interviews, user surveys, and usability tests to capture the needs and frustrations of all user groups.
  • Identified key pain points in current workflows and opportunities for process improvement.

User Personas

  • Broker Ajay (35): Tech-savvy, manages multiple clients, values speed and efficiency.
  • Insurer Reema (50): Risk-averse, prioritizes data integrity, favors simple processes.
  • Agent Karan (28): Industry newcomer, requires guidance, seeks intuitive interfaces.

User Journey Mapping

  • Mapped end-to-end user journeys for brokers, agents, and insurers.
  • Highlighted friction points, opportunity areas, and touchpoints for optimization.

Wireframing & Prototyping

  • Designed over 1500+ screens across all user flows and system modules.
  • Delivered 50+ interactive prototypes for real-world testing and stakeholder validation.

Collaborative Design Iterations

  • Iterative feedback sessions ensured alignment with business goals and user expectations.
  • Agile design sprints facilitated continuous refinement.

Design Solution

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01 Responsive Design

Fully responsive, cross-platform experience for web and mobile.

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02 Simple Navigation

 Intuitive menus and workflows tailored to each user type.

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03 Prominent Calls-to-Action

Clear CTAs guiding users through insurance processes.

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04 Data Visualization

Dashboards displaying real-time analytics and actionable insights.

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05 Streamlined Workflows

Automated task handling and simplified complex operations.

Design Deliverables

High-Fidelity UI Designs

Comprehensive Design System

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Exported Assets

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